Piedmont Triad Regional Council, NC
Home MenuLogo Usage Best Practices
Below you will find some guidelines to help you use our logo in ways that increase our impact and visibility. We have optimized our logos for crisp and clear viewing.
However, if you need to reduce the size of the logo where the text is illegible, it is recommended to use the logo icon without the text. The best practice is to use the full logo on communication materials at least once and then use the icon for additional branding opportunities.
Clear Space
Clear space cushions the logo from images, text, or other graphics that reduce the impact and visibility of our logo. The more breathing room you give our logo, the more significant the effect it can have.
Clear space around the logo or logo icon should be about the height of the two lines of text, "Piedmont Triad Regional Council".
Mono Chrome &White Logos
Our full-color logos are best displayed on white, black, and the PTRC secondary color pallet. Avoid using full-color logos on photographs unless the logo sits on a solid image area and is legible.
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Welcome to the Piedmont Triad Regional Council's (PTRC) brand landing page. The PTRC is where creative regional solutions are conceived, implemented, and improved. It is where the Triad's leaders come together to enhance the lives of our residents.
Below you will find our logos to download and guidelines to help you express the PTRC's brand through messaging, color, and imagery.
Please use this page as a resource to help you create communication materials, content, and messaging for the organization. This tool will help you design flyers, social posts, and other communication materials.
The PTRC's mission is to improve the lives of our community through creative regional solutions, and we accomplish this through our programs that include the Area Agency on Aging, Community Development, Criminal Justice, Regional Planning, and Workforce Development. You can find download those department logos below in the "Download Brand Assets" sections of this page.
Download Brand Assets
Click on the Piedmont Triad Regional Council logo, or one of our department logos to download our logos.
Are you highlighting a program or initiative?
Our department's programs and initiatives should lean on their department branding and the overall PTRC branding and typically do not require creating an additional department logo. To highlight an initiative, use these brand guidelines to create an effective communication tool. If you think your program needs a new logo, it will require approval. See the example below.
Try adding icons to your document to help illustrate your message.
Brand Voice & Tone |
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You can use our brand voice to help you create on brand messages for your department. Use these guidelines to help make your communication tasks easier. |
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Knowledgeable |
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knowl·edge·able | \ ˈnä-li-jə-bəl \ : Possessing or showing knowledge or intelligence; perceptive and well-informed. We present our partners, member governments, and clients with information, solutions, and programs tested, researched, or certified. We hire employees that are the best in their fields so that they bring their knowledge to improve the lives of our community through creative regional solutions. |
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Based on regional trends, we recommend developing land-use plans.
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| Less like this: | We think you might want to try creating land-use plans. |
Approachable
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ap·proach·able | \ ə-ˈprō-chə-bəl \ : Easily approached; friendly; accessible; receptive. At the PTRC, making regional connections essential to our brand, we take on notable, modest, manageable, challenging, and creative projects with enthusiasm and a welcoming attitude. Our team's ambition to partner, collaborate, educate, and inform, coupled with the willingness to learn, makes us relatable and approachable. |
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Our team members in the Regional Planning Department are eager to serve as a resource for our members, citizens, and state and federal organizations.
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| Less like this: | The PTRC Regional Planning Department serves as a planning resource to our members, citizens and local, state and federal organizations. |
Innovative
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in·no·va·tive | \ ˈi-nə-ˌvā-tiv \ : Forward looking; ahead of current thinking. Daily, we strive to improve the lives of the community by creating, planning, collaborating and implementing creative regional solutions. We can only accomplish this through removing, enhancing or rethinking current processes, programs, and parameters. |
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The specialized team members of the Piedmont Triad Criminal Justice Department provide local governments with proven system-based programs to reduce recidivism, limit jail overcrowding, and implement programs for incarcerated parents. Using these proven methods, our teams improve the lives in our communities, reduce criminal justice costs, and increase public safety.
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| Less like this: | The Piedmont Triad Regional Council's Criminal Justice Department assists local governments with the planning, implementation and administration of programs serving local and state criminal justice systems. |
Primary Colors |
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PTRC Green and PTRC Blue are our central brand colors. Bold and inviting, and when these colors are used consistently, they will build our brand with our community. Try to include our primary colors when creating materials. Display the colors throughout the document or through the presence of a logo. |
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PTRC Green |
PTRC Blue |
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Hex: #a8c399 |
Hex: #003768 |
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Secondary Colors |
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Secondary colors give vibrancy and variety to the brand and help break up overwhelming amounts of blue and green. They can also help express excitement and innovation in a design. Only use a few at a time. Using our primary colors at the core of the design will keep the content looking on brand. |
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Brand Fonts |
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We use the font Poppins for PTRC design materials. Poppins is a geometric sans serif that is web-safe and easy to read. It has 18 font family styles which makes it very versatile. Poppins pairs nicely with other types of fonts, which makes it easy to design communication materials. You can quickly download these fonts to your computer! If you need to send an editable PowerPoint or Word documents and you want to ensure these fonts are viewable follow this tutorial to embed the fonts to your documents. |
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Poppins Regular |
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Poppins Light |
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Poppins Bold |
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Poppins Black |
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Images to Enhance the Brand |
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PTRC's mission is to improve the lives of our community, so it only makes sense to use photography that highlights people! The images we use should help tell the story of how our services will help improve lives. Smiling, collaborating, friendly, and inviting images can help break up large text areas and draw people into your communication pieces. The images below are great examples of images that do just that. When selecting photos for your projects remember you can use the PTRC image library drive or our stock photography subscription. When you find a great photo from the Triad make sure to save it to the PTRC image library. If you need more information about our stock photo subscription contact Victoria Randria. |
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